Hello, We are BSR

We are BSR - a communication agency in Shanghai that gathers a multidisciplinary team in the preparation of unique, intergrated and turn-key recipes.We convert your message into a real, tangible, visual experience.

Our tried and true process: Clarify, Organize, Create.

CLARIFY -- We get to know you. We invite you to lay your ideas, notes, and napkin scribbles on the table. We research your industry, mission, target market, corporate (or non-corporate) culture, competitive advantage, values, strengths, weaknesses, challenges, and goals. We ask: Who are you? Who needs to know about you? How will they find out about you? Why should they care about you?

ORGANIZE -- We find your message. We weed out what's most important to your audience to determine what will ultimately make your business successful.  We utilize our collective knowledge of our current culture, humor, trends, and life experiences to discover what really motivates people to take action.

CREATE -- We create. We use what we’ve learned as building blocks and inspiration to fuel our creative process. Whether it be a small print ad or a company-wide re-brand with multiple deliverables, your unified message will be communicated.

YOU AND ME and me and you

We know that you and your team have a vision - an idea of where you want to take your brand and who you want to attract. We are here to help you solidify those ideas, create a plan to bring those ideas to life, and build an online brand experience that engages the right people and keeps them coming back. We work with you, from creating the strategy to building the technology and making sure you know how to use it to its full potential. We stay connected to help you when you need it, and adapt new technology into your digital brand where it makes sense.